Email Marketing with Klaviyo
Build the Klaviyo account a real email programme runs on
Events, segments, flows, campaigns and deliverability, taught in the order they depend on each other, then Claude Code wired to your live account so the drafting and the reporting stop eating your week.
6 modules, 15 lessons About 4 hours of video
Tax included
After this course
After this you can open Klaviyo and read it the way an operator does, as a database of people and the things those people did, with email as what it sends on top. You build the parts that earn: a welcome flow, an abandonment ladder across browse, cart and checkout that stops chasing the moment someone buys, a month of campaigns aimed at your engaged segment, and a sending setup that keeps landing in the inbox. Then you hand the repetitive half to Claude Code running on your own machine, starting with a key that can look and cannot change anything, and get back answers pulled from live data, drafts you review, and a monthly report that arrives as a finished PDF.
What you will be able to do
- A written event taxonomy for your business: one canonical past tense name per customer action, typed properties, a precise firing rule, and the flow or segment that consumes each event.
- Four engagement tiers live in your account, Engaged 30, Engaged 90, Engaged 180 and Lapsed, with Engaged 90 as the default audience for a campaign.
- A welcome flow plus a three rung abandonment ladder, with the flow filter and exit conditions that keep one shopper from receiving three chases on the same morning.
- SPF, DKIM and DMARC verified on your sending domain, a sunset flow switched on, and a hygiene schedule carrying real dates.
- A calendar of 4 to 6 campaigns for next month, each with a date, a named segment and one job, plus the preflight checklist you run before every send.
- Claude Code connected to your live Klaviyo account on a read only key, drafting segments and campaigns for your review under a written rule set, and a monthly report that renders straight into a PDF you would hand to a client.
Who this is for
- You run a store on Shopify and the only thing leaving Klaviyo is a monthly blast to the whole list.
- You handle email for ecommerce clients and want a process you can repeat on every account and charge for.
- You inherited an account with forty segments called test 2 and VIP new FINAL, and nobody remembers which ones are live.
- You write good emails, the numbers keep sliding, and the cause sits somewhere you have never been shown how to look.
Who should skip it
- You want a template pack to paste in tonight. This builds the account underneath the templates, and that takes a few sittings with your own data.
- Your sending stays on another tool. Every screen, trigger and API call in this course is Klaviyo's.
Inside the course
Every module and every lesson, exactly as they sit in the course today.
1Data Foundations Events, Profiles & Segments4 lessons
Module 1
Profiles, events and metrics, the taxonomy that names them once and for good, and the handful of segments you will genuinely send to.
- How Klaviyo Thinks: Profiles, Events & Metrics14 min
- Designing Your Event Taxonomy15 min
- Segments That Actually Get Used14 min
- Install Skills and Playwriter Prompts12 min
2Core Revenue Flows3 lessons
Module 2
Welcome, the browse and cart and checkout ladder, post purchase, winback and usage upsells, with the timing and exclusions that stop them overlapping.
- The Welcome Flow15 min
- The Abandonment Ladder: Browse, Cart, Checkout18 min
- Post Purchase, Winback, and Usage Upsells15 min
3Campaigns & the Content Calendar2 lessons
Module 3
Which messages belong in a flow and which belong on a date, then audiences, exclusions, one variable tests and the last look before you press send.
- Campaigns, Flows, and a Calendar That Ships14 min
- Sending: Audiences, Tests, and Final Checks16 min
4Deliverability2 lessons
Module 4
How mailbox providers decide where your mail goes, authentication on your own domain, list hygiene on a schedule, a sunset flow, and a recovery plan for when sends are already being filtered.
- How Deliverability Actually Works19 min
- List Hygiene, Sunset Flows, and Spam Recovery20 min
5AI Automating Klaviyo from the Terminal3 lessons
Module 5
Claude Code on a read only key first, then write access under six rules, drafts you approve, and a monthly report that comes out as a client ready PDF.
- Wiring Claude Code to Klaviyo (Read Only First)19 min
- Draft Segments, Campaigns, and Flows Safely21 min
- Automated Reports from API to Client PDF19 min
6Downloads: Skills, Agents and Workbooks1 lesson
Module 6
Four operator skills including the Klaviyo Lifecycle Operator and the Email Deliverability Auditor, a Playwriter prompt pack, and a fill in workbook for every module.
- Everything in This Course, In One Place10 min
What comes with it
- Every lesson in the course, with its written material and its downloads.
- One payment. The course stays on your account and opens on any device.
- A certificate once you finish it.
- Five agents from the library of 81, open with any purchase on this store.
Price
Email Marketing with Klaviyo
6 modules, 15 lessons
Or take all 16 courses
You save $1,087, 69% off
16 courses, 151 modules, 532 lessons
Three courses bought separately already cost more than half the bundle. The bundle carries all sixteen for one payment.
Questions
This is $99. When does the bundle make more sense?
One course is $99. All 16 are $497, and bought one at a time 16 × $99 comes to $1,584. Take this one if email is the job in front of you this month. Take the bundle the moment you can picture yourself opening a third course.
I have never opened Klaviyo. Will I keep up?
The first three lessons assume nothing about Klaviyo and nothing about marketing, and every term is defined where it appears. Module 5 asks you to type commands into a terminal and read what comes back, walked through from zero. Writing software is never part of it.
What software do I need, and does it cost extra?
A Klaviyo account you can log into. A free plan on a small list carries you through modules 1 to 4. Module 5 installs Claude Code on your own computer, which Anthropic bills separately from this course. Everything else here is a file you download.
Do the agents come with it?
The course downloads do: four operator skills, the Playwriter prompt pack and a workbook per module. The separate library of 81 agents gives every buyer 5, one of which is the Klaviyo flow builder. The other 76 stay visible with a price on them, and the Skool community includes the whole library.
Can I get a refund?
Access opens as soon as payment clears and every file is downloadable from that moment, so a purchase is final once access has been granted. The refund page carries the full wording.
I sell software rather than physical products. Does this still apply?
Yes. The abandonment ladder assumes a checkout, and everything around it carries over: the taxonomy, the engagement tiers, the welcome flow, the calendar, deliverability and the terminal work. The usage upsell flow in module 2 is built from a software account's own usage data.