Every Meta ads decision, made against a number you wrote down first

After this course

After this course you can open a Meta ad account and know what each layer of it is doing to your money. You can prove your tracking is honest, with the pixel and the Conversions API reporting the same events under one shared event ID, and watch a real test purchase arrive with the right value on it before any budget moves. You can build ads from arguments your customers made in their own words, generate the images and video for them in batches from Claude Code, and size a test from the evidence a decision actually needs. Then, every week, you can look at the account and give each campaign a written verdict with one action attached, and hand the first pass of that work to a Claude analyst that runs off a rules file holding your own numbers.

What you will be able to do

• Calculate your breakeven cost per customer and your target, write both down, and measure every later decision against them.
• Run the pixel and the Conversions API side by side on one shared event ID, with deduplication working, and confirm it by watching a test event arrive with its value attached.
• Choose broad, Advantage+ or interest targeting from your own budget and conversion volume, then build the exclusions that stop you paying to reach people who already bought.
• Turn one angle into twenty testable hooks with Claude, cut them to the few worth producing, and generate the image and video variants in batches from Claude Code at the cheapest model that gives you usable output.
• Run one permanent testing campaign with the budget calculated backwards from the evidence a decision needs, and promote a winner without resetting the learning behind it.
• Give every campaign one of four verdicts on a fixed cadence, scale a winner in a 50 to 70 percent step, and let a Claude analyst produce the first draft of that review from your export.

Inside the course

Every module and every lesson, exactly as they sit in the course today.

1. 1Foundations & Account Architecture4 lessons›

   Module 1

   The auction, your breakeven number, the three layers of an account, and a naming convention that stays readable at fifty objects.

   • How Meta Ads Actually Works in 202630 min
   • Account Architecture That Scales25 min
   • Objectives, Budgets & the Pre Launch Checklist36 min
   • Install Skills and Playwriter Prompts16 min
2. 2Tracking Pixel, CAPI & Events3 lessons›

   Module 2

   Both installs, one shared event ID, deduplication, and a real test event watched arriving before any budget goes near it.

   • Why Tracking Comes Before Spend22 min
   • Installing the Pixel & Conversions API19 min
   • Event Taxonomy & Verification21 min
3. 3Targeting in the Advantage+ Era3 lessons›

   Module 3

   Broad, Advantage+ or interests, decided from your own situation, plus the exclusions and hard limits that still earn their keep.

   • The Death of Micro Targeting21 min
   • Broad, Advantage+, or Interests: What to Use28 min
   • The Audiences That Still Matter30 min
4. 4Creative Strategy3 lessons›

   Module 4

   Mine real customer language, build an angle map, then produce twenty hooks and finished copy with Claude as the engine and your judgement as the filter.

   • Creative Is the New Targeting23 min
   • Formats & Angles That Work29 min
   • Writing Ad Copy with Claude24 min
5. 5AI Creative Production with Higgsfield4 lessons›

   Module 5

   A brand kit prompt that teaches the model your colours and product rules, batch generation driven from Claude Code, and five cost rules that keep a session cheap.

   • The AI Creative Pipeline20 min
   • Brand Kit Prompts: Teaching the AI Your Brand19 min
   • Batch Image & Video Generation from Claude Code24 min
   • Cost Discipline: The Rules That Keep This Cheap20 min
6. 6The Creative Testing System3 lessons›

   Module 6

   One permanent testing campaign, one variable at a time, budget sized backwards from resolution, and a duration set from your time to purchase.

   • Why Most Creative Tests Are Fake26 min
   • The Testing Structure I Actually Use28 min
   • Reading Results & Promoting Winners30 min
7. 7Reading Results Scale / Hold / Fix / Kill FLAGSHIP4 lessons›

   Module 7

   Structural health checks before any performance number, a forced verdict on every campaign, and your own account analyst built in Claude.

   • Structural Health Checks First25 min
   • The Metrics That Actually Matter32 min
   • The Scale / Hold / Fix / Kill Framework30 min
   • Build Your Own Account Analyst with Claude25 min
8. 8AI Automation Browser Agents & Reporting FLAGSHIP4 lessons›

   Module 8

   An agent that operates Ads Manager the way you do, guardrails that keep it read only until you promote it, and a scheduled PDF report.

   • What a Browser Agent Is (And What Mine Does)17 min
   • The Guardrails That Make Automation Safe16 min
   • Build a Simple Browser Agent for Ads Manager23 min
   • Automated Reports: Ads and Store Data to PDF38 min
9. 9The Numbers That Decide8 lessons›

   Module 9

   Acquisition MER, 30 day lifetime gross profit against CAC, incrementality and holdouts, and what a discount does to your targets.

   • Acquisition MER, the number that measures ads7 min
   • 30 day LTGP:CAC, one new customer7 min
   • The three levers ads cannot pull7 min
   • What a discount does to your targets7 min
   • Forecast new and returning separately7 min
   • Incrementality, holdouts and attribution7 min
   • Reading the platform's own numbers honestly7 min
   • Diagnostics, what the number is telling you8 min
10. 10Structure and Mechanics That Earn Their Place7 lessons›

    Module 10

    ABO against CBO as a risk posture, placements and the breakdown effect, which splits are worth running, and the pre launch settings sweep.

    • Account complexity mirrors the business7 min
    • Which splits earn their place7 min
    • ABO versus CBO is a risk posture6 min
    • Test budgets come from time to purchase7 min
    • Maximize conversions or conversion value7 min
    • Placements, and the breakdown effect7 min
    • The pre-launch settings sweep7 min
11. 11The Creative System That Actually Scales8 lessons›

    Module 11

    Angle, then offer, then avatar, then format. The seven beat VSL, the two reasons ads fatigue, and volume with a quality gate.

    • The levers that actually move CAC, in order7 min
    • Area under the curve7 min
    • Angle, then offer, then avatar, then format8 min
    • Volume with a quality gate7 min
    • The four part ad checklist, read as three numbers8 min
    • The two reasons ads fatigue8 min
    • The seven beat VSL8 min
    • Widening the market inside the creative8 min
12. 12Where the Money Goes, and When7 lessons›

    Module 12

    The next best dollar, ROAS flowing downhill, the brand search holdout, seasonality, and sizing retargeting on incremental conversions.

    • The next best dollar7 min
    • ROAS flows downhill6 min
    • Size retargeting on incremental conversions7 min
    • Catalog ads and Demand Gen over credit themselves7 min
    • The brand search holdout7 min
    • Offer construction and free shipping8 min
    • Seasonality and peak trading8 min
13. 13Downloads: Skills, Agents and Workbooks1 lesson›

    Module 13

    Five Meta skills packaged for install, the Playwriter prompt pack, and the workbook for every module, with install steps written for a first timer.

    • Everything in This Course, In One Place12 min

What comes with it

• Every lesson in the course, with its written material and its downloads.
• One payment. The course stays on your account and opens on any device.
• A certificate once you finish it.
• Five agents from the library of 81, open with any purchase on this store.

Price

Questions