Marketing Foundations from Zero
Learn marketing from zero and finish with an offer you can actually test
Five modules that carry you from what marketing even does, to a researched audience, a written offer, two chosen channels, and one small test with a budget, a deadline and a pass or fail rule you wrote before you spent anything.
5 modules, 17 lessons About 0.5 hours of video
Tax included
After this course
After this you can take one real product or service and do the whole first pass yourself. You go and read how your audience already describes the problem, keep their exact phrasing, and write a problem statement one of them would agree with. You turn that into an offer with a price, a scope, clear exclusions and a next step. You map the journey a buyer walks before and after paying, choose two channels that fit your offer and the hours you actually have, work out what a customer is worth and what one costs to reach, then design a test with the success rule decided in advance. Today that work gets skipped, or handed to an AI that invents an audience for you and sounds convincing while it does it.
What you will be able to do
- Explain what marketing does for a business in one sentence, and tell a market, an audience, a customer and a user apart.
- Separate positioning, message and offer, so you can name which of the three is broken instead of rewriting the headline again.
- Run audience research that records real phrasing from real sources, keeping observations, your interpretation and open questions in separate columns.
- Write a one page offer stating who it is for, what is included, what is excluded, how delivery works, the price basis and the next action.
- Calculate conversion rate, acquisition cost, revenue and retention without confusing them, and say where your attribution stops being reliable.
- Write a test card with a hypothesis, one metric, a cost and time boundary, and a decision rule fixed before the test runs.
Who this is for
- You already use AI tools every day and marketing is the part you have been guessing at.
- You have a product or a service ready and no idea which people to talk to first.
- You are about to put money into ads and want to know what a result looks like before the spend starts.
- You are moving into marketing work and want vocabulary that holds up in a meeting.
Who should skip it
- You already run campaigns and want channel level tactics. Meta Ads Mastery, Google Ads and SEO Mastery start where this course ends.
- You want AI to produce finished marketing while you approve it. Every exercise here asks you to write the thing yourself and check it against a source.
Inside the course
Every module and every lesson, exactly as they sit in the course today.
1Module 11: Marketing Fundamentals From Zero4 lessons
Module 1
The four words beginners use interchangeably, positioning against message against offer, and the honesty standard every claim you publish has to clear.
- 11.1 What Marketing Actually Does1 min
- 11.2 Market, Audience, Customer and User1 min
- 11.3 Positioning, Message and Offer1 min
- 11.4 Ethics, Consent and Truthful Claims1 min
2Module 12: Audience, Offers and Positioning4 lessons
Module 2
Collect your audience's own language from real sources, state the progress they want, then build one offer and a positioning statement that names who it is for.
- 12.1 Research a Real Audience1 min
- 12.2 Define the Problem and Desired Progress1 min
- 12.3 Build a Clear Offer1 min
- 12.4 Choose Positioning and Message1 min
3Module 13: Funnels, Channels and Measurement4 lessons
Module 3
Map the stages your customer moves through, choose two channels on fit, work out your core numbers, and design a bounded test you could start this week.
- 13.1 Understand the Customer Journey1 min
- 13.2 Choose Channels by Fit1 min
- 13.3 Learn the Core Numbers1 min
- 13.4 Design a Small Ethical Test1 min
4Module 14: Your First AI Marketing Workflow4 lessons
Module 4
One small capstone run end to end: sourced research, a written offer, a drafted asset, a check for invented facts, and the prompts saved where you will find them.
- 14.1 Choose a Safe Capstone1 min
- 14.2 Run Research With Sources1 min
- 14.3 Build the Offer and Draft the Asset1 min
- 14.4 Validate, Save and Choose the Next Course1 min
5Downloads: Skills, Agents and Workbooks1 lesson
Module 5
The four workbooks you fill in as you go, the Beginner Skill Pack, and how to read the guardrails in a SKILL.md before you install anything.
- Everything in This Course, In One Place13 min
What comes with it
- Every lesson in the course, with its written material and its downloads.
- One payment. The course stays on your account and opens on any device.
- A certificate once you finish it.
- Five agents from the library of 81, open with any purchase on this store.
Price
Marketing Foundations from Zero
5 modules, 17 lessons
Or take all 16 courses
You save $1,087, 69% off
16 courses, 151 modules, 532 lessons
Three courses bought separately already cost more than half the bundle. The bundle carries all sixteen for one payment.
Questions
Is this really usable with no marketing background?
Yes. Module 11 assumes nothing about marketing and opens with what marketing does for a business. If the word currently makes you think only of advertising, you are the reader it was written for.
The lessons look short. How long does this actually take?
The written material reads quickly and the exercises are where the hours go. Module 11 runs about ninety minutes done properly, Module 12 about three hours because the research is real, Module 13 three to four hours, and the capstone in Module 14 four to six hours across two or three sittings.
Why does the curriculum start at Module 11?
The numbering comes from the longer beginner path this course was cut from. Modules 1 to 10 cover AI accounts, prompting, Claude Code, Codex, skills and Obsidian, and that half sits in AI Foundations and Setup. The marketing half is complete on its own, which is what you are buying here.
What software do I need, and does it cost extra?
An AI chat window and somewhere to keep notes. The workbooks are plain text and open in any note app, Obsidian included. The capstone can be finished in a plain chat window with a notes app. Claude Code and Codex make it faster, and whichever AI account you choose is billed by that provider rather than by us.
Are the 81 agents included?
Any purchase unlocks five: Prompt Engineer, Meta Ad Creative Engine, Keyword Research Agent, Klaviyo Flow Builder and Playwriter Browser Operator. The other 76 carry a price each, or come with the Skool community. The four workbooks and the Beginner Skill Pack inside this course come with the course itself.
Should I buy this course or the bundle?
One course is $99 and the bundle is $497 for all 16. Bought one at a time the 16 come to $1,584. Take this alone if marketing basics are the only gap. Once you can name six courses you want, $99 each passes the $497 bundle price, so the bundle wins.
Can I get a refund?
Access is granted the moment payment clears, and digital content carries no refund once it has been opened. Buying this single course first is the cheap way to see how the material reads before committing to the bundle.