Google Ads
Best sellerSomeone is typing what you sell into Google right now
Structure the account so Google's bidding has something to learn from, buy the searches worth money, block the ones that waste it, and hand the weekly cleanup to an agent that reports back to you.
6 modules, 15 lessons About 4.2 hours of video
Tax included
After this course
After this course you can open a Google Ads account, lay out campaigns and ad groups you could describe in one sentence, fill them with keywords you built from the way your customer describes the problem rather than from your product name, and defend that budget with a negative list written before the first click lands. You can write a responsive search ad whose fifteen headlines cover five different angles, so any three Google assembles still read like a sentence a person wrote. You can decide whether Performance Max belongs in your account yet, and switch on the brand exclusions that stop it billing you for customers you already had. Then every Monday you export the search terms report, have AI sort every row into keep, block, watch or fine, and give each campaign one verdict: Scale, Hold, Fix or Kill. The reading is automated. The deciding stays with you.
What you will be able to do
- Lay out campaigns and ad groups that pass the data density test, named in a pattern a script can read later.
- Build a keyword list from a three stage customer conversation, then take every volume figure from Keyword Planner or an SEO data source instead of from a language model.
- Ship a responsive search ad with all fifteen headline slots filled across relevance, benefit, proof, offer and objection, each one counted in the ad builder against the thirty character limit.
- Launch with a negative keyword list covering the six predictable waste categories: freebies, job seekers, DIY, wrong industry, information only, and competitors.
- Read the columns that answer whether more budget would buy anything, Search lost IS (budget) against Search lost IS (rank), before you raise a single number.
- Point a browser agent at a live account through Claude Code and Playwriter, under four guardrails: created paused, confirm before spend, verify by reading back, read only first.
Who this is for
- You run Meta ads that work, and two days later people search your brand name while nobody is bidding on it.
- You run a local service business where the phone rings the moment something breaks, and you want to be the answer at that moment.
- You sell physical products, your feed reached Merchant Center somehow, and nobody has ever rewritten a product title.
- You manage accounts for clients and want a weekly review you can run in half an hour and actually show them.
Who should skip it
- Your category is new enough that almost nobody types it into a search box yet. Create the demand somewhere else first, then come back for the people who go looking.
- You want an account you can switch on and leave alone. The weekly loop here is around thirty minutes, every week, and skipping it is how accounts quietly rot.
Inside the course
Every module and every lesson, exactly as they sit in the course today.
1Search Fundamentals & Account Structure3 lessons
Module 1
What search is genuinely good at, and the smallest account layout that leaves Google's bidding enough conversions in one place to learn from.
- Intent Capture vs. Demand Generation14 min
- Account Structure That Doesn't Fight the Machine20 min
- Install Skills and Playwriter Prompts14 min
2Keywords, Match Types & Negatives3 lessons
Module 2
Seed, expand, cluster, qualify, what exact and phrase and broad actually match today, and the negative list you write before the first click.
- Keyword Research with AI and SEO APIs17 min
- Match Types: How Broad Works Now14 min
- Negative Keywords: Your Real Budget Defense15 min
3Ads, Assets & Landing Pages3 lessons
Module 3
Fifteen headlines that survive any combination, sitelinks and callouts that make your listing physically bigger, and a page whose first line echoes the search.
- Writing RSAs That Assemble Well16 min
- Assets: The Free Real Estate Most Accounts Waste16 min
- Landing Pages and Message Match15 min
4Performance Max & Shopping2 lessons
Module 4
The four conditions Performance Max has to meet before it deserves budget, the brand exclusions that go on before launch, and product titles written the way shoppers type.
- Performance Max Without Getting Eaten17 min
- Shopping: The Feed Is the Campaign24 min
5Optimization & AI Automation3 lessons
Module 5
Classify a whole search terms export into ADD, NEGATIVE, WATCH and FINE, turn it into a weekly loop, and give every campaign one verdict: Scale, Hold, Fix or Kill.
- Reading Search Term Reports with AI19 min
- Automated Negative Mining and the Weekly Loop21 min
- The Browser Agent and Automated Reporting20 min
6Downloads: Skills, Agents and Workbooks1 lesson
Module 6
Three skill ZIPs including the five Google Ads operator skills, plus six workbooks, with the SKILL.md guardrails to read before the first run.
- Everything in This Course, In One Place11 min
What comes with it
- Every lesson in the course, with its written material and its downloads.
- One payment. The course stays on your account and opens on any device.
- A certificate once you finish it.
- Five agents from the library of 81, open with any purchase on this store.
Price
Google Ads
6 modules, 15 lessons
Or take all 16 courses
You save $1,087, 69% off
16 courses, 151 modules, 532 lessons
Three courses bought separately already cost more than half the bundle. The bundle carries all sixteen for one payment.
Questions
Should I buy this course on its own, or the bundle?
This course is $99. The bundle is $497 and carries all sixteen courses, so it pays for itself the moment you want three or more of them. Buying all sixteen separately would be $1,584, which makes the bundle $1,087 cheaper than the long way round.
I have never opened Google Ads. Will I keep up?
Module 1 assumes nothing about the channel. Every lesson carries a glossary that defines each term the first time it appears, including the ones people pretend to understand, and the first exercise is typing three searches into Google and writing down which ads come back. You need a website or landing page someone can reach, and a Google account.
What software do I need, and does it cost extra?
Opening a Google Ads account is free, and Keyword Planner lives inside it for free. What you pay Google for clicks is your own budget and sits outside the price of this course. You also want an AI chat tool such as Claude, a spreadsheet, and for the Shopping lesson a Merchant Center account with a shop behind it. The browser agent lesson uses Claude Code with Playwriter connected. Check each tool's current plan before you commit to it, because pricing moves.
Do I need to be spending on ads while I study?
Modules 1 to 3 are built without spending anything. You can create campaigns and leave them switched off. Module 5 wants a campaign that has been live long enough to collect search terms, and a few days of real spend is usually enough.
Are the agents included?
The downloads inside this course are yours with it: three skill ZIPs, including a pack of five Google Ads operator skills such as the Playwriter Operator and the Search Term Negative Agent, plus six workbooks. Separately, any purchase on this store unlocks five agents from the wider agent library. The rest of that library carries its own price, or comes included with the Skool community.
Can I get a refund?
Access lands in your account the moment payment clears, so a purchase is final once you are inside. That is what the refund page says, and the Japanese 特定商取引法 page says the same. Read the module list above, decide, then buy.