Every channel that fills a pipeline, in the order to run them

After this course

After this you can say in one sentence what you sell, put a price on it that survives a stranger reading it cold, and pick the channel that suits the week you are actually in. The messages are already written for you: the application to a hiring manager, the connection request and its follow up, the four step email sequence, the delivery message for something you built and gave away, the reconnection note to somebody you already know. You will have a procedure for the moment somebody says no, and a plan for the Monday morning after the last lesson.

What you will be able to do

• Write your offer as one sentence naming the buyer, the measurable change, the window, and the tool the client can open to check it.
• Build a three tier ladder with an add on grid whose arithmetic holds on every row, and hold a monthly floor when somebody pushes on price.
• Take a list from Apollo into SmartLead across five mailboxes and keep your bounce rate under two percent.
• Pull two hundred local businesses out of Google Maps with Playwriter driving your own browser, then qualify them from the outside by finding the specific broken thing.
• Send the application message to a hiring manager who posted a marketing role, and turn the reply into a written scope and a price.
• Run the discovery call on the CLOSER spine and send a nine section proposal with three options and a boundary.

Inside the course

Every module and every lesson, exactly as they sit in the course today.

1. 1What You Sell, and the Ladder5 lessons›

   Module 1

   Your offer in one sentence, the paid diagnostic a stranger buys without a call, and a three tier ladder with a floor under it.

   • What you are actually selling6 min
   • One offer, one market6 min
   • The paid diagnostic, your entry product7 min
   • The ladder, three options and a floor7 min
   • Proof when you have none7 min
2. 2Selling Before You Have Proof7 lessons›

   Module 2

   The six things a buyer actually judges you on, how to move the risk instead of proving a past you do not have, and the wording for the moment they ask.

   • What a case study is actually for10 min
   • Move the risk instead of proving the past12 min
   • Itemise the product and price the problem10 min
   • Build proof that is actually yours10 min
   • Borrow credibility without misrepresenting it12 min
   • Answer the question on the call10 min
   • Decide what a first client is worth11 min
3. 3The Underrated Channel, LinkedIn Job Posts6 lessons›

   Module 3

   A company hiring a marketer has an approved budget and a written description of its own pain. Filtering posts, the application message in full, then volume with Playwriter.

   • Why a job post is a warm lead in disguise6 min
   • Finding and filtering the posts worth answering7 min
   • Reading a job description as a brief7 min
   • The application message, written out in full8 min
   • When they reply, from applying to quoting a scope9 min
   • Running it at volume with Playwriter, and the human in the loop9 min
4. 4LinkedIn Outreach That Gets Replies4 lessons›

   Module 4

   The profile every message sends traffic to, finding the right people with or without Sales Navigator, the connection request, the follow up, and content that brings people in.

   • A profile that converts a visit into a reply7 min
   • Finding the right people, with and without Sales Navigator7 min
   • The connection request and the follow up, written out8 min
   • Turning content into inbound8 min
5. 5Cold Email at Volume, Apollo into SmartLead5 lessons›

   Module 5

   Define the list before you open Apollo, work the filters in the order that keeps counts meaningful, load SmartLead for five mailboxes, then run the four step sequence.

   • Define the list before you open Apollo7 min
   • Working Apollo, the filter sequence, verification and export9 min
   • The offer inside the email, and the four step sequence8 min
   • Loading SmartLead, and the settings that matter for a small sender7 min
   • Handling replies, and booking the call8 min
6. 6Local, Scraping Google Maps4 lessons›

   Module 6

   Choose a niche and a radius that can pay you, scrape the list, find the specific broken thing from the outside, then phone, email or walk in.

   • Choosing a niche and a radius that can actually pay you7 min
   • Scraping Google Maps for the list9 min
   • Qualifying from the outside, finding the specific broken thing7 min
   • The outreach, phone, email and walking in11 min
7. 7The Built It Already Play4 lessons›

   Module 7

   Build the thing first inside a ninety minute ceiling, deliver it with the link in the first two lines, answer how much with a number, and turn it into a retainer.

   • Picking targets worth building for7 min
   • Building it fast with AI so the cost per attempt stays near zero9 min
   • The delivery message, and what to say when they ask how much9 min
   • Turning the free build into a retainer instead of a one off9 min
8. 8Your Warm Network, and Revenue Share5 lessons›

   Module 8

   The list of sixty to a hundred and fifty names you already have, the reconnection message that asks for nothing, and a revenue share structured so it ends well.

   • The list nobody makes6 min
   • The conversation, when it is family and money is awkward9 min
   • Why revenue share beats a retainer when you are starting7 min
   • Structuring a revenue share so it does not end in an argument10 min
   • The referral ask8 min
9. 9Running the Pipeline and Closing5 lessons›

   Module 9

   Track prospects without buying a CRM, run the call that ends in a decision, send the nine section proposal, and own the first thirty days after signature.

   • Tracking prospects without buying a CRM6 min
   • The follow up sequence8 min
   • The call that ends with a decision8 min
   • The proposal, three options and a boundary8 min
   • Onboarding, the first thirty days9 min
10. 10Offer and Guarantee Design, the Hormozi Frameworks Applied to a Service Business6 lessons›

    Module 10

    Assemble the offer in seven passes, write a guarantee you can honour, get objections out before the price, and answer a discount request while holding your number.

    • Reprice the offer against the client's own gap, and pull your targeting criteria out of your own client list7 min
    • Assemble the offer in seven passes and give it a name you can rerun7 min
    • Write a guarantee you can honour, then decide whether to sell it separately8 min
    • Run the discovery call on the CLOSER spine with a three minute pitch8 min
    • Work objections from the outside in, and get all of them in front of the price9 min
    • Answer a discount request without moving the price8 min
11. 11Lead Magnets and the Free to Paid Path6 lessons›

    Module 11

    Cut one complete asset out of your delivery, test its name with a small Meta split before you build it, gate the calendar, and convert in the same session.

    • Cut one complete asset out of the middle of your delivery7 min
    • Test the name with a small Meta split before you build the asset6 min
    • Gate the calendar with a qualification form and a consumption step7 min
    • Deliver the magnet by reply, then ring the lead inside a minute7 min
    • Charge small and climb in rungs of five instead of working free8 min
    • Convert the free asset into a paid engagement in the same session8 min
12. 12Inbound, Reddit Organic and the Profile Your Outreach Lands On5 lessons›

    Module 12

    One content pipeline a week, Reddit through rdt at a posting ratio that keeps you welcome, and a weekly heartbeat on the profile strangers check.

    • Draw the smallest circle you cannot be questioned on, then build the calendar from what that niche likes7 min
    • Run Reddit with rdt without getting removed as promotion8 min
    • Run one content pipeline: post text, film the winners, assemble the long form7 min
    • Keep a weekly heartbeat on the profile your outreach lands on7 min
    • Turn client results into hooks, testimonials and claims you are allowed to make7 min
13. 13Referrals, Partnerships and Rooms With People In Them6 lessons›

    Module 13

    Take the introduction at the moment the result lands, screen a partner and write the terms sheet, and work a local room for two partners.

    • Take the introduction at the moment the result lands, from the client's own thread7 min
    • Sell the discount for introductions, and hand out two gift cards per happy client8 min
    • Build the multiplier list and run it as its own HeyReach campaign9 min
    • Screen a partnership before you sign, and write the terms sheet8 min
    • Work a chamber or a local association for two partners rather than for clients7 min
    • Run a small client dinner and leave with the next meeting booked7 min
14. 14Automated Outbound and Paid, HeyReach for LinkedIn, SmartLead Depth, Meta Ads to Get Clients6 lessons›

    Module 14

    Earn the right to add a channel first, then run HeyReach end to end, take SmartLead past warmup, and install retargeting before your first cold ad.

    • Decide whether you have earned the right to add a channel, then set the daily number7 min
    • Run a HeyReach connection campaign end to end11 min
    • Take SmartLead past warmup, then blitz the dead list once a quarter8 min
    • Install retargeting and a scraped seed audience before your first acquisition ad7 min
    • Produce fifty hooks and a full creative library in one session9 min
    • Fix show rate before you touch close rate8 min
15. 15Run the rejection protocol5 lessons›

    Module 15

    The ten minutes after a no, the reply you send, the date you come back on, how to hold your quota through a dead week, and how to read a timing no.

    • Run the ten minutes after a no6 min
    • Reply to every rejection you get6 min
    • Come back to a no on a date you set7 min
    • Hold your send quota through a week when nothing lands7 min
    • Tell a timing no from a no about you7 min
16. 16Shipping Versus Distributing, and Getting Things Out of the Tech Grave5 lessons›

    Module 16

    Cap the build, pay the distribution debt in the same week, repeat a five slot week for ninety days, and revive a dead build in ten days or bury it in writing.

    • Cap the build and pay the distribution debt in the same week8 min
    • Name the audience and the five rooms before you write a line of code7 min
    • Ship the distribution assets on the same day as the thing7 min
    • Run the same five slot distribution week for ninety days7 min
    • Revive one dead build in ten days, or bury it in writing7 min

What comes with it

• Every lesson in the course, with its written material and its downloads.
• One payment. The course stays on your account and opens on any device.
• A certificate once you finish it.
• Five agents from the library of 81, open with any purchase on this store.

Price

Questions